The 21st century has brought everyone closer to each other—closer than ever before. Millennials don’t know it any other way. They have experienced it all with super speed so, adjacency is associated with every part of their day-to-day life.

Getting food, a grocery store, list, or even a medical prescription is only a phone call away!

ESB Basic/shutterstock: Pop culture for millennials

They are also closer to people who live on the other side of the world, which means they are close to their favorite celebrities, the statecraft, and even the government!

Millennials and even Gen Xers are easily influenced by musicians, bands, and content creators these days!

To explore this, Viacom Velocity conducted a new, provocative study on pop culture and its influence on millennials.

Pop Culture was not within arm’s distance several decades ago. Yet, in today’s world, where people communicate through instant messaging and are constantly in a space where people can share interests and influence each other within a matter of seconds, pop culture is so close.

It impacts millennials so much that they even start acting like various pop celebrities and brands.

DisobeyArt/shutterstock: Social media influencing the millennial generation

The new custom of proximity has even allowed fans to influence pop culture and media! The study found that 61% of millennials believe that they can influence pop customs and also change it.

They think that they have ownership over what they look up to and are fans of. Whether this could be true or not, the question is, how will people who are not involved with these pop labels be affected by this?

It’s no surprise that youngsters these days love experimenting with new things, they even seek experiential marketing!

Millennials want to experience their favorite fusions, brands, music, and travel—sharing these experiences on multiple social media platforms has also become vital as the air they breathe.

Monkey Business Images/shutterstock: Music trends for the millennials

Another question that pops up is whether brands are genuinely ready for honest reviews?

Because we all know how much millennials love being transparent and super honest despite consequences. This trait makes it essential for the brands to provide their customers with a satisfying experience than ever before if they want a 5-star review on Google for everyone to see!

This culture and customs involve all aspects of modern life, including the arts, music, food, and even clothing!

The impeccable customary that millennials have established with a foundation of proximity is changing all aspects of modern-day living, and it is definitely evolving fast like the 4G connections we are used to! Get on board right away, or you will soon be left behind!