Since cars, too, fall under the tech category, they’re going through rapid evolutions with new systems being introduced every year. Environmental friendly, driverless, stunningly fast vehicles are all examples of quick development.
Now that the pandemic has changed the way the world operates, a new variety of automobiles is being worked on. Specific trends are established, which are said to make an impact on car manufacturing techniques. And what are they? Find below.
Swift Shift
A speedy advancement to digitize the whole world is being made. While you have to step outside to drive a vehicle, people want to purchase them without having to visit showrooms.
Today, you can be sitting on a couch at home and still take a car for a test drive through online mediums. Review videos, online configuration, digital showcases, the best deals – everything has been trapped in your phone.
Rawpixel.com/Shutterstock: Test driving a car online
Overall, online car shopping has stimulated interest in customers. VR videos on YouTube that offer vehicle walkthroughs and road tests are gaining a good number of views. This will push the industry to revise its marketing strategy and integrate better video content for their cars to be considered by consumers.
A New Lease on Life
During the past few years, interest in automobile ownership was lost since facilities like carpooling, ride-hailing, and food delivery were introduced.
The vast spread of coronavirus has restored this appeal. People find it risky to share car rides or sit in public transportation, which has increased the percentage of personal car usage to 93%. Those who don’t own a vehicle are now considering investing in one, too.
Frictionless Tires
PH888/Shutterstock: An effortless buy with alternatives online
As mentioned above, clients are interested in effortless purchases, which will have manufacturers looking into designing easier buying experiences.A survey revealed that 18% of shoppers would bank on a car sooner if they could do it online with alternatives such as at-home test drives.
Consumer mindset will have to be understood to know how they like to interact with brands. Having said that, a change in the way these machines are sold is expected for frictionless buying and deliveries.
Deal Dive
G-Stock Studio/Shutterstock: Did you choose the right car for yourself?
The search engrossment for ‘is it the right time to purchase a car?’ has spiked since the lockdown started. Just in the first four months, the interest of this search increased by nine times.
Many customers are on an outlook for good deals and are being contacted by company proposals regarding them. This also means that digital marketing strategies will be improvised according to consumer preferences.
These are just four anticipated alterations that will modify the automobile market for good in the coming future. Other categories are there that will be seen depending on the impact of the pandemic. Let’s hope for the best, anyway!
